Fresh notes from the Approck team on valuation, due diligence, founder-side preparation, and investor execution.
Why organic ASO revenue gets higher app valuation multiples We see many developers surprised when evaluating their apps. Two apps can both generate $10k per month in MRR, but they will not trade at t…
Why lifetime deals can destroy app valuation Product-focused founders love lifetime deals. They often see them as an honest and user-friendly way to monetize an app. But the market actively punishes …
The hidden risk of competitor sabotage in subscription apps If you are evaluating mobile apps as an investment, you need to account for the tactics that can happen behind the scenes. Competitor sabot…
Why AppRock focuses on iOS subscription apps Approximately 95-98% of our subscription app portfolio is built exclusively on iOS. We try to stay away from Android. Many people are surprised by this be…
Why current mobile app valuations will change soon Two years ago, buying a mobile subscription business felt like the Wild West. There were no clear valuation platforms, and deals were done mostly be…
In IT investing, there is a paradox that many people on Wall Street do not notice: in the App Store, being small can be mathematically more profitable than being big. Everyone knows that Apple takes …
Why your “passive income” from marketing-driven apps may turn into an operational nightmare We often see investors get excited about the idea of buying an app with $5-10k MRR. They look at the charts…
Why buying “dying” apps is actually a smarter move than building new ones Everyone wants to build the next big thing, but in the subscription world, there is a massive opportunity in what we call rev…
We often see apps on general marketplaces like Flippa, or in niche chats, being sold for “24 months of revenue.” The problem is that in mobile apps, revenue is not always a stable source. When we sel…
We often see people confusing buying a mobile app with venture investing. As if you need to find a brilliant founder and believe in their idea. At AppRock, we work differently and believe that for an…
Buying an app isn't just about 30-50% annual returns. It's about creating an asset that can be “exited.” Many people get into mobile apps for the monthly cash flow, but they forget about the main thi…
If you are looking at marketplaces like Flippa or even private deals, the first thing you see is the MRR. Most sellers want a 2x or 3x annual multiple based on that number. But in the subscription bu…