Unlocked: Mobile & App Growth Summit Amsterdam 2026

About the event

Unlocked Amsterdam is the European edition of the Unlocked: Mobile & App Growth Summit, a conference series run by the B2B media brand Martechvibe, which also holds an edition in Singapore. The Amsterdam event is a single-day gathering of about 150 people who work on apps in marketing, product, UX and growth roles.

The programme mixes keynotes, panels and workshops on user acquisition, retention, monetisation, app store optimisation, attribution and the use of AI in app products. Speakers are mostly growth and product managers from European consumer apps such as Booking.com, Uber, GetYourGuide, Polarsteps and subscription apps, along with mobile marketing vendors. The 2026 meeting is the second annual edition in the city, after a first edition in 2025.

Who should attend

This event suits growth, marketing and product leads at consumer apps, and founders of subscription apps who sell in Europe. In one day they can compare how established apps handle user acquisition, paywalls, retention and measurement, hear case studies from practitioners, and meet attribution, ad-tech and billing vendors as well as peers from European mobile-first companies.