- Mobile growth
- Subscription apps
- North America
MAU Vegas 2027
Next edition
- Dates
- 4–6 May 2027
- Location
- Las Vegas, United States
- Venue
- Bellagio Resort & Casino
- Format
- In person
- Status
- Scheduled
Details last checked 10 October 2026
About the event
MAU Vegas is a three-day mobile app gathering held in Las Vegas. The organizer's site lists the 2027 edition, branded MAU27, for May 4–6, 2027 at the Bellagio Resort & Casino. The site describes it as the flagship gathering for people building and scaling mobile products, and it places the event within the mobile app, SDK, AI and digital product ecosystem. The official pages list the audience as growth, acquisition and monetization leaders, product, design and development leaders, and engagement, CRM and retention leaders. The site cites more than 3,000 mobile app growth leaders as attendees. Because monetization and retention teams are named among the groups, app founders working on paywalls, pricing and lifecycle programs will find relevant peers here. The official pages do not describe a deal-making structure, investor meetings or buyer matchmaking, so the event is best seen as a learning and networking event for mobile growth teams rather than a marketplace for buying or selling apps.
Who should attend
Mobile app founders, growth and monetization leads, and product teams who want to learn about mobile growth, lifecycle and retention practice during one event in Las Vegas. It suits subscription-app teams that run paywall tests, CRM and retention programs and want to compare approaches with peers. Tip: before the event, list the monetization and retention peers you want to meet and bring current paywall and retention numbers so the conversations stay concrete. The sources do not present it as an investor venue, so prepare buyer or investor conversations separately.