Business of Apps NYC 2027

About the event

Business of Apps NYC is a one-day conference in New York run by Business of Apps, the app industry media and events company. It was previously known as App Promotion Summit NYC and is one of the organizer's city events, alongside Berlin and London.

The programme focuses on how apps acquire, keep and monetize users. Sessions are spread across several stages, including a main stage, workshop zones on growth and on retention and revenue, roundtables and interviews. Recent topics include AI in app marketing, lifecycle and retention work, privacy-aware user acquisition, subscription pricing and web-to-app payment flows. Speakers come mostly from consumer apps and media brands, joined by vendors from analytics, attribution, paywall and subscription tooling. The event gathers around 500 attendees and includes an exhibition area with app marketing and monetization platforms, plus organised networking.

Who should attend

Suited to growth, user acquisition, product, CRM and monetization leads at consumer apps, as well as founders of subscription apps who want practical ideas on retention, pricing and paywalls. Attendees get case studies from established US apps, a chance to compare notes with peers in roundtables, and direct access to vendors for attribution, analytics, paywalls and payments in one day.