ASO Spot

About the event

ASO Spot is a yearly one-day offline conference about app store optimization, run in Russian for specialists from the Russian-speaking ASO community. It was started by Altay Zeynalov, who runs some of the largest Telegram chats and channels on ASO. The most recent edition was held in Tbilisi, Georgia, on 22 May 2026, with a program for experienced practitioners.

The 2026 talks covered ASO strategy, cultural adaptation of store assets for different markets, running store experiments with little traffic, custom store listings in Google Play, common ASO myths, and how ASO, Apple Search Ads and paid user acquisition work together. Speakers came from companies such as My.Games, Wargaming, Angle Agency and WSS, along with freelance experts. Besides the talks, the day includes meals, a quiz game with prizes, sponsor giveaways and about two hours of networking. The 2026 event had about 100 attendees.

Who should attend

This event suits Russian-speaking ASO managers, app marketers, mobile growth leads and app founders who handle store visibility and conversion themselves. Attendees hear practical case studies on keywords, creatives, localization and store experiments from in-house and agency specialists. They also get a full day of networking with peers in a small professional community where people know each other.