Appsforum 2027

About the event

Appsforum is a two-day conference for consumer app teams, run by Games Forum Ltd, the company behind the Gamesforum mobile games events. It has been held in London and San Francisco, and its first Barcelona edition is scheduled for February 2027 at the InterContinental Hotel.

The programme is organised around three areas: acquisition, monetization and retention. Acquisition topics include paid user acquisition, organic growth through ASO and content, influencer and community growth, and attribution. Monetization sessions cover subscription optimisation, hybrid revenue models, ad revenue and in-app purchases. Retention covers onboarding, engagement loops and churn prevention. The organiser describes the format as keynotes, closed-door discussions and practitioner case studies. It also lists about eight hours of one-to-one networking time, though the page does not say how meetings are arranged.

The Barcelona page cites 800+ app developers and publishers, marketers and industry experts and 100+ speakers, apparently based on past editions. Logos on the page suggest consumer app brands attend. The sources do not mention app buyers, acquirers or investors, so this is mainly a learning and peer-networking event for growth and revenue teams rather than a place to make acquisition or funding deals. It is still useful for founders who want to compare acquisition and subscription tactics with operators at larger apps.

Who should attend

Suited to growth, UA, ASO, monetization and CRM leads at consumer apps, plus founders who run these functions themselves. Expect practical sessions on acquisition, subscriptions and retention, and peer conversations with teams at larger apps. If you plan to sell an app or raise money, prepare a short summary of your acquisition channels, CAC and retention trends, and ask peers how they measure them, since buyers and investors will look at the same numbers.