Business of Apps Berlin 2026

About the event

Business of Apps Berlin is a one-day conference about growing consumer apps, run by the Business of Apps media company. From 2013 the event series was known as App Promotion Summit; in 2025 it took the Business of Apps name, alongside sister editions in London and New York.

The programme covers user acquisition, retention, CRM, monetization and revenue, with growing attention to how AI is changing app marketing. The 2026 edition moves to a larger venue, the Estrel Congress Center, and the organizer expects more than a thousand attendees, around eighty speakers and parallel sessions in several content rooms. The day combines talks with structured networking, a dedicated networking app and an evening drinks reception. People who work in user-facing roles at apps can apply for subsidised free tickets, while vendors and agencies pay for admission.

Who should attend

Suited to app founders, growth and user acquisition managers, CRM and retention specialists, and monetization leads at consumer and subscription apps. Attendees get practical case studies on acquisition, retention and revenue, a view of how peers are using AI, and a chance to meet partners, vendors and other app teams in Berlin, with free entry available for people working directly at apps.