App Growth Summit Barcelona 2026

About the event

App Growth Summit Barcelona is the Spanish stop of the App Growth Summit conference series, which runs invite-only, single-day events for people who grow mobile apps in cities across several continents. The 2026 gathering is the fourth one held in Barcelona.

The programme is a full day of talks and panels on user acquisition, engagement, retention and monetization. Recent agendas have covered choosing between ads, subscriptions, in-app purchases and hybrid revenue models, paywall and trial testing, web-based payment funnels and the effect of Apple's changing EU terms on selling outside the App Store. The organizers expect more than 300 attendees and over 25 speakers. The number of vendors is deliberately limited, so the room is mostly app publishers and brand marketers rather than sellers. The day closes with an evening networking reception at the venue.

Who should attend

The event suits growth, marketing and product leads at app publishers, founders of subscription and mobile apps, and monetization specialists. They get practical case material on acquisition, retention, paywalls and pricing, and an update on payment rules in the EU. Because access is by invitation and vendors are capped, there is also good room for networking with app teams across Europe.