App Growth Annual 2026

About the event

App Growth Annual is a one-day conference run each year by RevenueCat, the company behind a widely used in-app subscription and paywall platform. The event takes place in New York and is also streamed online for remote viewers.

The program mixes main-stage talks from teams at well-known consumer apps with small practical workshops led by growth consultants, short one-to-one sessions with advisors, and a game show segment, followed by an evening party. Subjects include subscription pricing, paywalls, retention, paid acquisition, ad monetization, analytics and, in some sessions, app M&A. RevenueCat also uses the day to present its product roadmap and new features. According to the organizer, the 2025 edition sold out, with more than 350 people on site and over 1,000 watching online. The 2026 edition is held at The Glasshouse in Manhattan.

Who should attend

Founders of subscription apps, indie developers, and product, growth and monetization leads at consumer app companies. They come away with tested tactics for paywalls, pricing, retention and user acquisition, get direct feedback from experienced consultants in workshops, see what RevenueCat is shipping next, and meet peers from many countries. Some sessions also cover selling or buying apps.