SaaStr Annual 2027

About the event

SaaStr Annual is a large two-day conference for B2B software and AI companies, held in the San Francisco Bay Area. The 2027 edition is scheduled for May 11-12 at the San Mateo County Event Center, and the organizer states that more than 10,000 founders, executives and venture investors take part.

The program is built around content sessions, networking and AI-focused programming, with side events and parties around the main days. The agenda from the previous year is archived on the site, which gives a sense of the topics and speakers to expect. The focus is B2B software, so the material is most useful for subscription and SaaS-style businesses: go-to-market, scaling revenue, fundraising and building products with AI.

Attendees are founders, executives and VCs. For app founders it is a startup and venture networking event rather than a mobile-specific conference, so expect little on app store topics such as ASO or user acquisition for consumer apps. It can help with meeting investors and software operators, but the sources do not describe a dedicated app-acquisition or matchmaking programme. Treat it mainly as a learning and networking event with a strong investor presence, and plan deal conversations yourself through side events and direct outreach.

Who should attend

Best for founders of subscription or B2B-leaning apps who want to learn how SaaS companies scale and to meet venture investors and software executives. Consumer-app teams will find less that is directly relevant.

Tips: if you plan to raise money, prepare a short metrics summary (recurring revenue, retention, growth) and book meetings with investors before the event. If you plan to sell, use side events to find strategic software companies that might acquire a product.