PMW Unlocked

About the event

PMW Unlocked, short for Performance Marketing World Unlocked, is a two-day marketing conference held in London. The 2026 edition took place on 3-4 March at the Business Design Centre. It is a general marketing and performance marketing event, not one focused on mobile apps, app subscriptions or app sales.

The program runs across six stages. Topics listed for the 2026 edition include AI, technology and data, paid media, social and influencer marketing, retail media, search, measurement and targeting, e-commerce, and people and leadership. The format mixes talks with interactive sessions and networking.

The organizer describes an audience of more than 1,500 professionals from brands, agencies and technology platforms, with CMOs, marketing leaders and practitioners among them. Much of the audience appears to come from large consumer brands and agencies rather than from app studios or indie developers.

For app founders, the value is mostly educational: paid media, measurement and creative ideas from brand-side marketers can inform user acquisition and retention work. It is not a deal-making event for app buyers, acquirers or investors, and the sources I read do not mention M&A or investor meetings. As of the check date, I could not confirm an announced next edition, so dates for 2027 should be verified on the official site.

Who should attend

Best for growth and marketing leads at app companies who want to learn how brands and agencies approach paid media, measurement, search and e-commerce. It suits people seeking marketing ideas and contacts in London, not those looking for app buyers or investors.

Tips: if you are preparing to sell an app, use the event to collect benchmarks for acquisition costs and measurement, and have clean marketing metrics ready to show. If you are raising money, look for marketing-agency and platform contacts who could support your growth plan.