A utility application designed for family and friend location tracking, providing users with real-time positional updates. The platform serves as a privacy-focused tool for monitoring the whereabouts of close contacts, such as children or partners. The application was scaled using paid user acquisition, with monetization driven mostly by annual subscriptions. The acquisition offers an active user base with a large volume of upcoming first-year renewals to be captured and optimized.
- Shift the primary monetization funnel from annual to weekly or monthly subscription plans to build a stable, predictable MRR. - Implement targeted retention campaigns for existing annual subscribers to maximize upcoming renewal rates and proactively minimize refund requests. - Reactivate and scale previously successful paid user acquisition campaigns across Meta and TikTok to acquire new, shorter-term subscription cohorts.