

A consumer utility application designed to help US residents identify class action lawsuits they are eligible for, submit claims, and track settlement payouts. The platform features curated listings of open cases, automated eligibility checks, and real-time claim status tracking. The application's user base was grown entirely through organic user acquisition and short-form video marketing on social media.
- Initiate paid user acquisition campaigns on TikTok and Meta to scale the user base beyond the current organic reach. - Restructure the subscription paywall to default to an annual pricing model, optimizing long-term customer lifetime value. - Implement an automated unclaimed property search feature to expand the utility of the platform and improve long-term user retention.