Why AppRock Focuses on iOS Subscription Apps
Why AppRock focuses on iOS subscription apps
Approximately 95-98% of our subscription app portfolio is built exclusively on iOS. We try to stay away from Android.
Many people are surprised by this because Android has a huge user base. But the difference lies in the nature of money on these platforms.
It is like comparing two rental businesses.
iOS operates more like a premium business center. It has fewer customers, but they pay higher bills, keep subscriptions longer, and generate more predictable cash flow.
Android is more like a shop near a metro station. There is a lot of traffic, but the average bill is small.
To generate significant profit there, you often need to hustle constantly: advertise aggressively, optimize daily, and fight for every install. It can be profitable, but it is a heavy operating model.
When we buy an app as a passive asset, we need a clear payback schedule for the next 24 months. We do not need daily marketing noise.
That kind of predictable math usually works better with Apple users.
Approximately 95-98% of our subscription app portfolio is built exclusively on iOS. We try to stay away from Android.
Many people are surprised by this because Android has a huge user base. But the difference lies in the nature of money on these platforms.
It is like comparing two rental businesses.
iOS operates more like a premium business center. It has fewer customers, but they pay higher bills, keep subscriptions longer, and generate more predictable cash flow.
Android is more like a shop near a metro station. There is a lot of traffic, but the average bill is small.
To generate significant profit there, you often need to hustle constantly: advertise aggressively, optimize daily, and fight for every install. It can be profitable, but it is a heavy operating model.
When we buy an app as a passive asset, we need a clear payback schedule for the next 24 months. We do not need daily marketing noise.
That kind of predictable math usually works better with Apple users.